Creating a blue ocean may be a positive step, but you need to understand why it’s your best option. Knowing that you’re in a red ocean is a logical starting point, but the authors advocate the creation of a strategy canvas to fully understand the current state of play. Building the right team to lead the move requires a delicate balance between representation from functional departments and the right mix of openness and engagement of all team members. The authors provide a tool called the pioneer-migrator-settler map to help with this. Existing companies with multiple offerings must decide which product line or division within their portfolio to move. A single product/service company or a startup has no difficulty here. The five steps to create that blue ocean for your business are: ![]() By following five systematic steps, you can identify the right opportunity, build the right team to get you there, and make the move with minimal risk. ![]() To successfully create and capture a blue ocean, you don’t need a desperate leap of faith, no matter how red your current ocean may be.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |